It's easy to get your bar in the center of attention with community events. Generally, it costs a lot and can pay back in mass with new customers. Sponsoring events in your area can generate the good will of the bar and most organizations will also throw in some "in kind" advertising as part of the sponsorship.
But before you go and put their money where their mouth is, take a minute and decide what they want from sponsorship and what you are willing to do. The following points will help maximize the opportunities for sponsorship of the community:
1. Go where your customers are
As with any new initiative, make sure that the bar goes to the right customers. If your target market is to attend the event, you're good to go. If you are unsure, ask the organization What kind of people usually attend the event and determine whether they are potential customers of his bar.
2. Decide what you are willing to give
Take stock of what you have to offer in the case and decide what you can afford to give. Can you provide ice to keep cold water marathon runners? Can you provide free or low cost food and drink? Maybe you can provide waiters or providing liquor license for the event, or donate some gift certificates or donate a portion of their profits from the bar for a day.
No matter what your situation is likely to be some way you can participate, something that can be donated. Think about what works for you and then offer it to the organization.
3. Put your name here
Contact local organizations and let them know you want to be part of your event. Non-profit are always looking for sponsors, but could not think of your bar, so be proactive and approach organizations that would like to participate.
4. Get what you can
Once you have organized to give a donation to an event, see what kind of free publicity in the bar can get in return. Most events will not profit organizations involved in a campaign media and sometimes a ticket or program. Trying to get the bar appears in as much information about the event as possible.
In the event, if you has a booth or presence there, be sure to bring some signs or posters advertising his bar. Give vouchers or VIP cards to attendees in order to bring to anchor at a later date.
And make sure to promote the event at home to their existing customers
E. Klages provides bar marketing advice online for bar owners. Her website, BarBusinessOwner.com is full of essential tools and resources including forms, spreadsheets, and how-to-articles to help bar owners run a more profitable bar business.
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